About
About Your Personal Style Code and Visual Identity
Every woman wants to feel beautiful - and true beauty begins with harmony.
You naturally look your best when the aesthetics you choose resonate with the visual qualities already present in your appearance. Your facial features and natural lines already hold the clues to the style that will make you look effortlessly radiant.
This platform is built around a perception-based approach to style that focuses on visual archetypes and the way different aesthetic directions appear in real women and in style. The framework reflects principles widely used in modern styling practice and draws inspiration from principles of neuroaesthetics - the field that explores how the human brain perceives beauty.
Within this approach, every woman carries her own unique combination of visual tendencies. When you begin to understand yours, everything changes. Choosing clothing, hairstyles and makeup becomes calmer, clearer and far more intuitive.
This approach is designed to help you:
- understand the two core aesthetic directions that should shape your style
- see which silhouettes, fabrics, colours and details naturally support your beauty
- and build a personal style that works for you
As your wardrobe becomes aligned with your personal visual logic, getting dressed starts to feel easier - and much more enjoyable. Pieces begin to work together. Shopping becomes more intentional. And that familiar feeling of having “nothing to wear” fades away. Don't worry, it will not feel limiting. Quite the opposite - each Visual Archetype leaves room for creativity and personal expression.
A very important thing is that the way your visual identity shows up in clothing, hair and makeup is not dependent on fast-changing trends. It reflects deeper principles of perception of your personal style - principles that continue to support you year after year.
Your Aesthetic Archetype is simply a gentle way of describing the visual patterns that already exist within you. It's a lens through which you can begin to see your beauty more clearly, to see yourself the way a professional celebrity stylist would see you, to see your beauty as unique.
When you start dressing in alignment with your natural aesthetic directions, something beautiful happens: you don’t just look more harmonious - you begin to feel more like yourself.
You may even fall in love with yourself all over again…
and I’m honored to be your guide on this journey of self-discovery and visual expression. 💖
Love,
Polina Rum
